www.strictlykent.com

Strictly Kent is the microsite for e-Motive Media’s Strictly Come Dancing events. In the process of creating the Strictly Dancers site, we discovered that our home county of Kent was severely lacking in events themed on the BBC’s hit ballroom dancing TV show, and decided to organise an event of our own.

Our first event, An evening with Ian Waite and Camilla Dallerup, was a huge success, selling out 300 tickets in three weeks. Tickets have just gone on sale for our next event – An evening with Brian Fortuna and Kristina Rihanoff.

The Strictly Kent website proved central to our promotional strategy. With all our offline marketing driving people to the web address, it was essential that the site met users’ expectations. We matched the design of the site to the design of our flyers and posters, and integrated PayPal to make booking tickets for the event incredibly easy and secure. We also added a Google map to help our guests find the venue.

We used Google AdWords and Facebook advertising to drive additional visits to the site, as well as using our contacts from the Strictly Dancers website to communicate news about our first Strictly event.