If you’re still debating whether or not your brand should have a Facebook presence, the answer is a resounding “yes.”

Facebook pages provide a relatively low-risk option to get your brand involved in social media. A Facebook page allows your existing and prospective customers to engage both with your brand and with others who share the brand love.

It’s a great opportunity for you to distribute your content to the Facebook community, and provides an environment for your customers to share their thoughts, engaging at a deeper level with your brand.

Facebook gets it, too. The recently imple­mented redesign of the Facebook website shows just how seriously they are responding to its growing business audience. Facebook is not just a teenager’s network; in fact, the professional segment is its fastest growing user group.

In another shift, Facebook company pages used to have a slightly more static feel to them than typical personal profiles. The recent changes, however, allow companies to get more creative and personal.

In addition, Facebook provides a fairly unique view into the demographics of your fans and allows you to communicate directly with them within the Facebook environ­ment. The more engaged your fans are, the more social stories they will generate, and the more traffic your Facebook page will get.

A final point to consider: If you don’t cre­ate the “official” presence for your brand on Facebook, someone else might!

We’ve set up a Facebook presence for Strictly Dancers. Fans are regularly sent emails whenever new events are listed on Strictlydancers.com.

Contact us today to find out how we can help you set up your Facebook presence.