Understanding how your visitors get to your website and what they are doing when they get there is essential.

Google Analytics is a free but extremely powerful web analytics tool which allows you to track the behaviour of visitors to your website and presents the data in powerful reports which you can use to make informed decisions about where your visitors are coming from, what they are doing when they reach your website, and the value of each visitor.

It integrates closely with Google AdWords, and gives us the information we need to write better ads, strengthen your marketing initiatives, and create higher-converting websites. Google Analytics helps you find out what keywords attract your most desirable prospects, what advertising copy pulled the most responses, and what landing pages and content make the most money for you.

In addition:

• It’s free
  Spend your marketing budget on marketing, not on web analytics.
• Sophisticated analytics
  Google Analytics has all the features you’d expect from a high-end analytics offering. It also provides tightly integrated AdWords support, so you can view AdWords ROI metrics without having to import cost data or add keyword tracking codes.
• Easy to use
  Google Analytics is easy to use, while delivering all of the capabilities that experienced web analytics professionals expect.
• Scalable for any size site
  Google Analytics is a hosted service that runs on the same servers that power Google. From large, high-traffic corporate sites to small sites, Google Analytics delivers consistent service.
• Integrated with AdWords
  If you are running AdWords campaigns, you can use Google Analytics directly from the AdWords interface. Google Analytics also calculates ROI metrics from automatically imported cost and keyword tracking data.
• Track all your online campaigns
  Google Analytics tracks all online campaigns, from emails to keywords, regardless of search engine or referral source.
• Data integrity
  Hosted in Google’s global data centers, Google Analytics leads the industry in data integrity and protection. Google Analytics uses first party cookies to ensure consistent tracking.

To find out how Google Analytics can help you improve your website and increase your sales and ROI, contact us today.