We’ll make your site easy to use and accessible by the widest possible range of visitors, whatever their needs.

Accessibility

Accessibility is the process of ensuring that all elements of a website, from the design to the content to the underlying code, can be effectively used by any type of web visitor, regardless of age, environment, experience or physical ability. While most customers will use a browser on a PC or Mac, there are many browser types and versions, as well as different screen resolutions and connection speeds. Some visitors may use alternative access devices such as mobile phones and PDAs (personal digital assistants) while visitors with disabilities might use screen readers or only the keyboard.

Usability

It is widely understood that web visitors go to websites to perform one of two principal actions: to find information, or to perform a task. If visitors can’t find the information or perform the tasks they want, they will:

• find another website that gives them the information or allows them to carry out their task – usually a competitor!
• find an alternative source or method, eg telephone, which costs you more

However, if visitors find using websites easy, they:

• are more likely to return
• will visit more often
• will use the website before other channels such as the telephone
• will recommend the siteto their colleagues and friends