Online PR involves activities geared towards influencing media, communities and audiences that exist solely on the web. This can include search engines, blogs, news search, forums, discussion threads, social networks and other online communication tools.

Effective online PR boosts your credibility, raises awareness of your products and services and helps generate high value traffic to your site.

Benefits of online PR:

• increase the number of visitors to your site
• boost your website’s credibility
• generate consumer interest in your company’s products and services
• achieve a high search engine ranking for your chosen keyword terms
• build good quality links to your site that meet the guidelines set out by Google and Yahoo