Paid-for advertising (pay per click) is a great way to quickly drive targeted traffic to your website.

Google, Yahoo, and MSN all offer pay per click advertising on their search engine result pages (SERPs), and smaller search engines often show sponsored ads from one of the bigger search engines on their SERPs as well.

In the same way that natural search engine optimisation (SEO) requires expertise, analysis of your target market and keyword research, the same is true if your paid-for advertising campaign is to be successful.

Why pay per click?

Although optimising your website for good ranking in the natural listings is free, it takes time and is an ongoing process of adding fresh content and building links. Even if you already have a well-optimised website, there may be some additional keywords that you would like to show up for in the search engines – it is virtually impossible to naturally optimise your website for every single keyword related to your content.

You may even want your ad to show for those extra-competitive keywords that are also poor choices for natural optimisation.

Getting it wrong will cost you more

Pay-per-click advertising (PPC) provides a great solution to all of these problems – and it works, just as long as you know what you’re doing! Analysis of your target market, keyword research, great ad copy and relevant website content are essential to making sure you get the most amount of relevant traffic for the money you spend.

Benefits of Pay Per Click

The benefits of pay-per-click advertising far outweigh the costs, which is why it is such an effective form of advertising. You get targeted traffic to your site that’s looking for you. It’s easily measurable , and it often yields a great return on investment (ROI).

So how much will it cost?

You choose a daily paid placement budget, so what you spend is entirely up to you! We provide guidance on strategically selecting terms, as well as a recommended PPC advertising budget (based on number of terms and how competitive the desired terms are). It is extremely important to have an adequate budget, and budgets can vary greatly, depending on your industry.