The copy, images and media on your website have two key audiences – your human visitors, and the search engines that drive them there!

Well-written, engaging and concise content is the key to converting users into customers, but web users don’t read webpages in the same way that they do brochures and offline material.

The typical objective of a web user is to find information, and to do so they’ll tend to scan, not read, pages, looking for links that will get them closer to their goal. It’s crucial to write web copy that caters for that seek-and-find behaviour while also motivating your users to complete YOUR objectives – whether that’s making a purchase, signing up for a newsletter or just making an enquiry.

In parallel, it’s vital that a website is designed for search engines to find, read and index, too. Search engines like Google and Yahoo drive a huge percentage of web traffic, and making your site appealling to them is equally as important as making it engaging for humans.

We work with our clients to list keywords and phrases that their customers (and future customers) are likely to be searching for, then optimise the copy, page titles and descriptions and many other elements for those words and phrases. We also develop strategies for inbound links – links from other relevant websites, which increase your site’s ranking in Google.