Understanding how your visitors get to your website and what they are doing when they get there is essential.

We use Google Analytics, a free but extremely powerful web analytics tool, to track visitors, and use the information to measure return on investment and make improvements to our websites.

It integrates closely with Google AdWords, and gives us the information we need to write better ads, strengthen your marketing initiatives, and create higher-converting websites. Google Analytics helps you find out what keywords attract your most desirable prospects, what advertising copy pulled the most responses, and what landing pages and content make the most money for you.

Google Analytics is:

• free – so you can spend your marketing budget on marketing, not analysis
• sophisticated – with an almost unmatched set of features and complex reporting tools
• easy to use – you can look at a summary of site traffic or run very specific reports